Size Guide

Measuring a dog’s neck to fit a collar properly is an important step in ensuring comfort and safety. Follow our step-by-step guide below:

  1. Use a soft measuring tape or a piece of string or ribbon that can be measured with a ruler.
  2. Place the measuring tape around your dog’s neck, where the collar usually sits. Make sure the tape is snug but not too tight. If you’re using a string or ribbon, wrap it around the neck and mark the point where the ends meet.  To ensure the collar fits comfortably, it’s recommended to add a finger or two underneath the measuring tool. 
  3. Take note of the measurement on the measuring tape or, if using a string or ribbon, measure the marked length against a ruler. This measurement represents the circumference of your dog’s neck. 
  4. Once you have the final measurement, consult the appropriate sizing guide provided below.
Standard dog collars
SizeFits neck
(first – last hole)
WidthPrice incl. gst.
XXS23 – 28 cm1.5 cm$50
XS28 – 33 cm1.5 cm$55
S32 – 40 cm1.5 cm / 2 cm / 2.5 cm$60-$65
M38 – 46 cm2.5 cm$75
L43 – 51 cm2.5 cm$80
XL48 – 56 cm2.5 cm$85
XXL53 – 63 cm2.5 cm / 3 cm$90 – $95
Lurcher collars
SizeFits neck
(first – last hole)
Max WidthPrice incl. gst.
S32 – 38 cm7 cm$85
M37 – 43 cm7 cm$90
L43 – 51 cm8 cm$95
XL47 – 53 cm8 cm$100